Research Methodology: Choosing the Right Approach

Your research methodology is the backbone of your study. It determines how you collect, analyze, and interpret data.

Quantitative research uses numerical data and statistical analysis. It's ideal for testing hypotheses and making generalizations.

Qualitative research explores meanings, experiences, and perspectives. It's suited for understanding complex phenomena in depth.

Mixed methods combine both approaches, offering a comprehensive view of your research problem.

Your research questions should guide your methodology choice. "How many?" and "What relationship?" questions suit quantitative approaches. "How?" and "Why?" questions often require qualitative methods.

Consider your epistemological stance. Positivist research leans quantitative; interpretivist research leans qualitative.

Be practical. Consider your skills, resources, time, and access to participants when choosing your approach.